How Volunteers Search for Opportunities
Since we published Searching For Volunteering
in May 2016, we've added several different search mechanisms to our site. The current list is:
- By causes, interests, activities
- By organisation/charity
- By location
- By skills
- By keyword or "Google Style"
- For particular circumstances.(EG: Younger volunteers, visually impaired, etc)
- For One-off events
To give a very
rough indication of the route people prefer to take, we looked at the page visit statistics from 19 July to 18 August 2017. We say "very rough" because this data doesn't distinguish between real people visiting pages and the many web robots out there. It also doesn't distinguish the people serious enough to put in an application or those who actually started volunteering. We haven't got enough data for that yet
, Here are the results:
The most popular page was causes, interests, activities
followed by organisation/charity
together with location
. Searching by particular circumstances
was less popular as was One-off events
The idea of searching according to their skills
didn't attract many people nor did keyword
or "Google Style". We also logged a small number of people interested in meeting us.
||Order on home page
What we really
want to know is what routes attract "serious" volunteers - the much smaller number who apply for roles and end up doing them.This may guide our development efforts and might even make us drop some ineffective tools altogether. To that end, we are logging search/referral paths against outcomes and hope to have some interesting results soon.